5. Theory – How to write Persuasive Texts

Theory – How to write a persuasive text

#1 What is the purpose of a persuasive text?

• Although that depends on your chosen topic and argument, and the kinds of people who would be attracted to it, the purpose is to persuade the reader.

#2 Content

• If you get a quote as the stimulus, start by unpacking the meaning of the given quote.

#3 Structure

• Think about it like this – you are trying to incline the reader towards your point and the best way to do that is through a well-organised argument, so the typical essay structure (intro, body paragraphs, conclusion) is always the best choice.
• Cohesion – do you need a thesis?: yes!

#4 Voice/Stance

• Rhetorical and persuasive – formal or conversational, it really depends on whether you choose your persuasive text to be in the form of an academic or personal essay, or a speech, or a blog post.

#5 Language

• Conversational or formal, but when being persuasive, high modality and inclusive language is crucial.
• Stylistic/figurative/linguistic features/techniques: rhetorical language and devices are an absolute must! Figurative techniques may also assist in deepening your subject matter.

Sample Structure below